Why This Blog Is Important.

People use technology more and more every day. Every month it seems as though there is a new or upgraded device coming out such as “iphone4” or “ipad2”. I believe that we can use this trend and gear it towards a greater good such as promoting awareness for piracy. The biggest problem for piracy is awareness.

Fun video/information about the future of technology. It also mentions statistics regarding piracy.

What type of awareness though is the problem? Consumers of online music are obviously well aware of piracy as it is a growing issue. However, if we were to ask the consumer about the consequences of piracy (i.e. “what are the legal ramifications?”) it is clear that this law was not publicized well at all.
College students are becoming more and more familiar and acclimated with the internet every day as well as the older generations such as the “Baby Boomers”. The blog that we have created---if it is promoted well---could really stand out and catch the attention of the local Lexington music community of all ages, or even of all interests since the blog will cater to all types of genres of music.

Using this blog, our group can do research on the legal aspect of piracy. We can ask questions such as “What are the laws exactly regarding illegal downloading? How does law enforcement handle these situations?” We post our findings to our blog via news links that we find or even in type up a report. We can also use our blog to promote University groups such as a possible “SLAM” (Support Local Arists and Musicians)Lexington chapter at the University of Kentucky. There is the possibility of going a step further and promoting the blog on a facebook page.

Most of the content we post is locally based: local news links, local laws, and just to spark interest with our audience with more than just news and reports, we can promote local bands, concerts and local CD store sales. We can appeal to all genres. If our audience is more aware of CD sales, they will be more apt to buy a physical CD than a digital copy. This is especially true if the CD is on sale for cheaper than you can buy online or at least at the same price.

All of this can give a sense of relevance and ethos to our audience that could have been lacking in past attempts by other groups to promote piracy awareness. It also brings a sense of community by promoting independently owned businesses who are struggling which will help our local economy.

So in conclusion, this blog is a big deal, it can really change things around if we try hard. Support us! :)